306820 (v.1) Business Strategy and Corporate Culture 563

Area:	School of Management
Credits:	25.0
Contact Hours:	3.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Seminar:	1 x 3 Hours Weekly
Syllabus:	Introduces and develops the 'mission model' for creating competitive advantage. The model provides a framework for stimulating strategic thinking and building a culture that not only connects and motivates people around shared values but also focuses them upon common objectives. Key topics include the mission model of strategic management, the mission statement, industry analysis, the strategic goal, strategic positioning, implementation, organisational development, nirvana and case studies.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	080399 Business and Management not elsewhere classified
SOLT (Online) Definitions*:	Informational *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Year	Location	Period	Internal	Partially Online Internal	Area External	Central External	Fully Online
2008	S'pore Inst Mtls Mgt	Study Period 6	Y

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External