Courses Handbook 2008

11402 (v.5) Introduction to Wine Marketing and Business 201


Area: Department of Agribusiness
Credits: 25.0
Contact Hours: 5.0
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
Lecture: 1 x 3 Hours Weekly
Tutorial: 1 x 2 Hours Weekly
Syllabus: Introduction to marketing. The marketing environment. Consumer behaviour. Business-to-business marketing. Market segmentation. Market research. Strategic marketing. The product concept. New product introduction. Pricing strategies. Channel selection. Market support structures. Promotion. Competitive marketing strategies.
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
Field of Education: 080505 Marketing
SOLT (Online) Definitions*: Informational
*Extent to which this unit or thesis utilises online information
Result Type: Grade/Mark

Availability

Year Location Period Internal Partially Online Internal Area External Central External Fully Online
2008 Bentley Campus Semester 1 Y        
2008 Margaret River Campus Semester 1 Y        

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

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