305502 v.1 Graduate Certificate in Advertising

GradCertAdvert(Curtin)

Course CRICOS Code: 047418G
Registered full-time Duration for International Onshore Students on student visas: 0.5 Years

Introduction

This course is designed to provide an opportunity to expand knowledge in the area of advertising communications. It develops skills in the theories and techniques application of the marketing communications mix. It provides a broad overview of advertising, media, creative strategy, direct marketing, sales promotions, e-marketing, marketing, public relations and support media.

Course Entry Requirements/Prerequisites

A degree from a recognised tertiary institution and at least two years work experience, or at least five years substantial managerial/executive level work experience. Those without formal qualifications, but who have extensive managerial and executive work experience, are eligible to be considered for enrolment in this course.

Duration and Availability

This fee-paying course is one semester full-time or equivalent part-time study.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other essential study materials.

Course Structure Disclaimer

Curtin University reserves the right to alter the internal composition of any course to ensure learning outcomes retain maximum relevance. Any changes to the internal composition of a course will protect the right of students to complete the course within the normal timeframe and will not result in additional cost to students through a requirement to undertake additional units.

Course Structure			Hrs/Wk	Credit
Year 1 Semester 1
305616	v.1	Advertising 511	3.0	25.0
5519	v.9	Electronic Marketing 585	3.0	25.0
5761	v.7	Buyer Behaviour and Analysis 561	3.0	25.0
5762	v.8	Global Marketing Communications 640	3.0	25.0
				100.0

Availability

Year	Location	Period	All*
2008	Bentley Campus	Semester 1	Y
2008	Bentley Campus	Semester 2	Y
2008	Bentley Campus	Semester 2	Y

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.

^Course and associated units are offered in this mode permitting International Onshore student enrolment.

#Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.