310528 v.1 Marketing Major (MBA)
Introduction
This major is designed for students who currently hold, or are planning to pursue, senior marketing positions within the industry. This major combines key elements of the Master of Business Administration with four specialised units in marketing. Emphasis is placed on the creation and critical evaluation of innovative ideas and strategies within ambiguous and uncertain business environments. The curriculum has a highly applied practical focus and is delivered by leading academics and practitioners. The Curtin Master of Business Administration (MBA) is of world-class quality having been internationally accredited by the association of MBAs. The Curtin MBA also ranks within the top 100 MBAs in the world (Economic Intelligence Unit).
Course Structure |
Hrs/Wk |
Credit |
|||
Majors, Streams or Other Core Components |
|||||
| 12471 | v.3 | Marketing of Services 610 | 3.0 | 25.0 | |
| 306052 | v.2 | Business Strategy and International Business 660 | 3.0 | 50.0 | |
| 5518 | v.8 | Marketing Intelligence and Research 562 | 3.0 | 25.0 | |
| 5697 | v.7 | Economic Analysis and Asian Economies 550 | 3.0 | 25.0 | |
| OR | |||||
| 310170 | v.1 | Economic Analysis and Asian Economies 551 | 3.0 | 25.0 | |
| 5698 | v.5 | Organisational Behaviour 550 | 3.0 | 25.0 | |
| 5699 | v.6 | Financial Management 550 | 3.0 | 25.0 | |
| 5761 | v.7 | Buyer Behaviour and Analysis 561 | 3.0 | 25.0 | |
| 5906 | v.5 | Strategic Cost Management 660 | 3.0 | 25.0 | |
| OR | |||||
| 12828 | v.3 | Business Decisions 550 | 3.0 | 25.0 | |
| OR | |||||
| 10975 | v.5 | Corporate Finance 660 | 3.0 | 25.0 | |
| 5934 | v.4 | Legal Environment 560 | 3.0 | 25.0 | |
| 6439 | v.5 | Competitive Marketing Strategies 660 | 3.0 | 25.0 | |
| 6649 | v.6 | Human Resource Strategies 660 | 3.0 | 25.0 | |
| OR | |||||
| 5266 | v.7 | Industrial Relations (Theory and Practice) 555 | 3.0 | 25.0 | |
| 300.0 | |||||
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Content Last Modified: June 11, 2007
Curtin University of Technology, Perth CRICOS Provider Code 00301J
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