301860 v.3 Master of Public Relations

MPubRel(Curtin)

Course CRICOS Code: 045229G
Registered full-time Duration for International Onshore Students on student visas: 2 Years

Introduction

Designed for those intending to extend their professional careers and move into higher levels of public relations decision-making within industry. Recent trends show there is an increased awareness of the need to analyse the business environment before informed public relations decisions can be made. Therefore, many organisations are looking for highly skilled senior public relations practitioners who have the ability to reduce uncertainty and risk in the decision-making process. As the marketplace becomes more volatile, many more firms will require highly skilled public relations strategists in their planning process. There is a significant demand, as indicated by discussion, with the relevant national and international professional bodies for a professional master degree qualification in public relations.

Course Entry Requirements/Prerequisites

A bachelor degree from a recognised tertiary institution or an equivalent qualification with a minimum of two years work experience. Depending on their previous field of study, students may be required to complete one or more foundation units before commencing the first stage.

Specific Requirements

Candidates without sufficient background may be required to complete one or more of the following foundation units before commencing the first stage - Economics Analysis and Asian Economics 550, Electronic Commerce (Internet Functions and Facilities) 501, Information for Business Decisions 550, Organisational Behaviour 550.

Recognition of Prior Learning

Applications for recognition of prior learning are assessed on an individual basis.

Duration and Availability

This fee paying course is three semesters full-time or equivalent part-time study.

Intermediate Awards I

A student who has successfully completed the requirements of an approved intermediate award, may apply for graduation in that award subject to approval of the Head of School/Department. Fees apply. Intermediate awards approved for this course appear below.

Intermediate Awards II

Postgraduate Diploma in Business Public Relations

Course Organisation

Designed to be offered during the normal semester time, however, there may be occasions where intensive modules may be offered. These units are not intended as substitutes to the normal teaching pattern but may assist students to accelerate the program if desired.

Professional Recognition

On completion graduates are eligible for membership to the Public Relations Institute of Australia.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other essential study materials.

Course Structure			Hrs/Wk	Credit
Majors, Streams or Other Core Components
12477	v.4	Public Relations (Principles) 500	3.0	25.0
12530	v.4	Public Relations (Advanced Techniques) 540	3.0	25.0
12531	v.2	Law (Public Relations) 511	3.0	25.0
12532	v.5	Public Relations (Critical Issues) 560	3.0	25.0
12535	v.4	Public Relations (Strategies) 520	3.0	25.0
12536	v.4	Public Relations (Theory) 570	3.0	25.0
5518	v.8	Marketing Intelligence and Research 562	3.0	25.0
		SELECT 5 OPTIONS		125.0
				300.0

*Optional units (No year level specified)*			*Hrs/Wk*	*Credits*
5283	v.8	Competitive Marketing Strategies 563	3.0	25.0
5298	v.8	Research Methodology 655	3.0	25.0
5519	v.9	Electronic Marketing 585	3.0	25.0
5761	v.7	Buyer Behaviour and Analysis 561	3.0	25.0
5762	v.8	Global Marketing Communications 640	3.0	25.0
12204	v.2	Business Research Project (Marketing) 591	3.0	25.0
12469	v.3	Sales Management and Negotiations 569	3.0	25.0
12471	v.3	Marketing of Services 610	3.0	25.0
12473	v.3	Tourism and Event Marketing 570	3.0	25.0
12474	v.3	International Marketing 615	3.0	25.0
13316	v.2	Law (Marketing) 545	3.0	25.0
305616	v.1	Advertising 511	3.0	25.0

Availability

Year	Location		All*	Internal	Partially Online Internal^	External	Fully Online#
2007	Bentley Campus	Semester 1	Y
2007	Bentley Campus	Semester 2	Y
2008	Bentley Campus	Semester 1	Y
2008	Bentley Campus	Semester 2	Y

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.

^Course and associated units are offered in this mode permitting International Onshore student enrolment.

#Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.