301612 v.2 Bachelor of Commerce (Public Relations) (Honours)
BCom(Hons)(Curtin)
Course CRICOS Code: 051611F
Registered full-time Duration for International Onshore Students on student visas: 1 Year
Introduction
This honours course provides a thorough understanding of the public relations decisions faced by managers and the relevant elements that affect these decisions. The program is dedicated to developing outstanding graduates with potential to make significant contributions to the management of public relations practice.
Course Entry Requirements/Prerequisites
Refer to Admission into Honours Degree Programs.
Duration and Availability
This honours course is one year full-time or equivalent part-time study. Students are advised to check with their course coordinator about the availability of part-time study and mid-year intakes.
Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other essential study materials.
Course Structure |
Hrs/Wk |
Credit |
|||
Year 1 Semester 1 |
|||||
| 10849 | v.3 | Marketing Theory 400 | 3.0 | 25.0 | |
| 4796 | v.4 | Business Research Methodology 400 | 3.0 | 25.0 | |
| SELECT 2 OPTIONS | 50.0 | ||||
| 100.0 | |||||
Year 1 Semester 2 |
|||||
| 12209 | v.2 | Business Dissertation (Marketing) 495 | 6.0 | 100.0 | |
| 100.0 | |||||
| Optional Units to Select From in Year 1 Semester 1 | Hrs/Wk | Credits | |||
| 301229 | v.3 | Public Relations (Strategies) 420 | 3.0 | 25.0 | |
| 301232 | v.3 | Public Relations (Theory) 470 | 3.0 | 25.0 | |
Availability
| Year | Location | All* | Internal | Partially Online Internal^ | External | Fully Online# | |
| 2007 | Bentley Campus | Semester 1 | Y | ||||
| 2007 | Bentley Campus | Semester 2 | Y | ||||
| 2008 | Bentley Campus | Semester 1 | Y | ||||
| 2008 | Bentley Campus | Semester 2 | Y |
The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.
*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.
^Course and associated units are offered in this mode permitting International Onshore student enrolment.
#Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.
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Content Last Modified: June 11, 2007
Curtin University of Technology, Perth CRICOS Provider Code 00301J
The Sydney Campus of Curtin University of Technology CRICOS Provider Code 02637B