Courses Handbook 2007 - [ Archived ]

296513 v.10 Master of Commerce (Marketing)


MCom(Curtin)

Course CRICOS Code: 042171M
Registered full-time Duration for International Onshore Students on student visas: 2 Years

Introduction

This course develops expertise in a functional area of marketing through advanced studies in the field, and with study emphasising research preparation to be used in exploring a particular aspect of marketing through in-depth research and projects.

Course Entry Requirements/Prerequisites

A bachelor's degree in business, economics or commerce, or an equivalent qualification from a recognised institution or a honours degree in business, economics or commerce or a postgraduate diploma in business, economics or commerce.

Recognition of Prior Learning

Applications for recognition of prior learning are assessed on an individual basis. Students with a relevant upper second-class honours degree or above may request acceptance directly into the second half of the program.

Duration and Availability

The course is two years full-time or equivalent part-time study.

Intermediate Awards I

A student who has completed the requirements of an approved intermediate award may apply for graduation in that award subject to approval from the Head of School/Department. Fees apply. Intermediate awards approved for this course are:

Intermediate Awards II

Postgraduate Diploma in Commerce (Marketing).

Course Organisation

The first half of the course normally follows the pattern of the Postgraduate Diploma in Commerce (Marketing). The selection of units in the second half of the course varies according to the length of the research project undertaken with students guided by the course coordinator. In all cases, appropriate research preparation units must be undertaken before the research project.

Additional Course Expenses

Students may be expected to purchase a number of textbooks, readers and other essential study materials.

Course Structure

Hrs/Wk

Credit

Year 1 Semester 1
  SELECT 4 OPTIONS   100.0
  100.0

Year 1 Semester 2
  SELECT 4 OPTIONS   100.0
  100.0

Year 2 Semester 1
5298 v.8   Research Methodology 655 3.0 25.0
  SELECT 3 OPTIONS   75.0
  100.0

Year 2 Semester 2
12199 v.2   Business Dissertation (Marketing) 692 3.0 50.0
  SELECT 2 OPTIONS   50.0
  100.0
 
Optional units (No year level specified) Hrs/Wk Credits
5283 v.8   Competitive Marketing Strategies 563 3.0 25.0
5518 v.8   Marketing Intelligence and Research 562 3.0 25.0
5761 v.7   Buyer Behaviour and Analysis 561 3.0 25.0
10968 v.5   Strategic Business Planning 650 6.0 25.0
12204 v.2   Business Research Project (Marketing) 591 3.0 25.0
12468 v.3   Current Marketing Issues 600 3.0 25.0
12469 v.3   Sales Management and Negotiations 569 3.0 25.0
12471 v.3   Marketing of Services 610 3.0 25.0
12473 v.3   Tourism and Event Marketing 570 3.0 25.0
12474 v.3   International Marketing 615 3.0 25.0
12477 v.4   Public Relations (Principles) 500 3.0 25.0
12535 v.4   Public Relations (Strategies) 520 3.0 25.0
13316 v.2   Law (Marketing) 545 3.0 25.0
305616 v.1   Advertising 511 3.0 25.0
 
 

Availability

Year Location   All* Internal Partially Online Internal^ External Fully Online#
2007 Bentley Campus Semester 1 Y        
2007 Bentley Campus Semester 2 Y        
2008 Bentley Campus Semester 1 Y        
2008 Bentley Campus Semester 2 Y        

The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.

*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.

^Course and associated units are offered in this mode permitting International Onshore student enrolment.

#Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.



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