Courses Handbook 2007 - [ Archived ]

234925 v.3 Marketing and Advertising Double Major

Introduction

This double major is designed to provide students with an understanding of the principles and processes of advertising and other forms of marketing communications from a marketing perspective. Students with career aspirations in either the marketing communications/advertising industries, or any of the mainstream marketing industries are ideal candidates for this unique double major.

Course Structure

Hrs/Wk

Credit

Year 1 Semester 2
11016 v.4   Marketing Communications 102 3.0 25.0
9764 v.7   Consumer Behaviour 102 3.0 25.0
  50.0

Year 2 Semester 1
12632 v.3   Advertising 211 3.0 25.0
310316 v.1   Foundations of International Business 201 3.0 25.0
4373 v.5   Advertising 240 3.0 25.0
9807 v.6   Marketing Research 200 3.0 25.0
  100.0

Year 2 Semester 2
12592 v.3   Advertising 260 3.0 25.0
12613 v.2   International Marketing 250 3.0 25.0
12989 v.3   Media Planning 250 3.0 25.0
3822 v.8   Sales Management 230 3.0 25.0
  100.0

Year 3 Semester 1
12634 v.2   Advertising Strategy 310 3.0 25.0
12990 v.3   International Advertising 300 3.0 25.0
1866 v.6   Retail Marketing and Distribution 311 3.0 25.0
2845 v.4   Law (Marketing) 245 3.0 25.0
  100.0

Year 3 Semester 2
12034 v.5   Business Capstone 301 3.0 25.0
12633 v.3   Advertising 391 3.0 25.0
3900 v.5   Strategic Marketing 310 3.0 25.0
4375 v.4   Marketing of Services 311 3.0 25.0
  100.0
NB Substitution of two listed optional units may be approved by the Head, School of Marketing.
 
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