146904 v.4 Master of Marketing
MMktg(Curtin)
Course CRICOS Code: 027233E
Registered full-time Duration for International Onshore Students on student visas: 2 Years
Introduction
This course is designed to advance knowledge in marketing for those wanting to increase strategic decision-making skills. It develops existing skills, improving the ability to manage the risk and uncertainty associated with all marketing decisions.
Course Entry Requirements/Prerequisites
A bachelor degree in a business or commerce field plus one year of relevant work experience. Applicants without work experience are required to undertake an additional work experience unit. Applicants with a bachelor degree in a field other than business or commerce may be required to undertake additional foundation units.
Specific Requirements
Candidates without sufficient background may be required to complete one or more of the following foundation units before commencing the first stage: Economics Analysis and Asian Economics 550, Electronic Commerce (Internet Functions and Facilities) 501,Information for Business Decisions 550, Organisational Behaviour 550.
Recognition of Prior Learning
Applications for recognition of prior learning are assessed on an individual basis.
Duration and Availability
This fee paying course is three semesters full-time or equivalent part-time study.
Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other essential study materials.
Course Structure |
Hrs/Wk |
Credit |
|||
Majors, Streams or Other Core Components |
|||||
| 10968 | v.5 | Strategic Business Planning 650 | 6.0 | 25.0 | |
| 12477 | v.4 | # | Public Relations (Principles) 500 | 3.0 | 25.0 |
| 13316 | v.2 | Law (Marketing) 545 | 3.0 | 25.0 | |
| 5283 | v.8 | Competitive Marketing Strategies 563 | 3.0 | 25.0 | |
| 5518 | v.8 | Marketing Intelligence and Research 562 | 3.0 | 25.0 | |
| 5761 | v.7 | Buyer Behaviour and Analysis 561 | 3.0 | 25.0 | |
| SELECT 6 OPTIONS | 150.0 | ||||
| 300.0 | |||||
| Optional units (No year level specified) | Hrs/Wk | Credits | |||
| 5298 | v.8 | Research Methodology 655 | 3.0 | 25.0 | |
| 5519 | v.9 | Electronic Marketing 585 | 3.0 | 25.0 | |
| 5762 | v.8 | Global Marketing Communications 640 | 3.0 | 25.0 | |
| 12204 | v.2 | Business Research Project (Marketing) 591 | 3.0 | 25.0 | |
| 12469 | v.3 | Sales Management and Negotiations 569 | 3.0 | 25.0 | |
| 12471 | v.3 | Marketing of Services 610 | 3.0 | 25.0 | |
| 12473 | v.3 | Tourism and Event Marketing 570 | 3.0 | 25.0 | |
| 12474 | v.3 | International Marketing 615 | 3.0 | 25.0 | |
| 12535 | v.4 | Public Relations (Strategies) 520 | 3.0 | 25.0 | |
| 305616 | v.1 | Advertising 511 | 3.0 | 25.0 | |
| # | Students who have completed Public Relations 102 may substitute this unit with an optional unit from the optional list | ||||
Availability
| Year | Location | All* | Internal | Partially Online Internal^ | External | Fully Online# | |
| 2007 | Bentley Campus | Semester 1 | Y | ||||
| 2007 | Bentley Campus | Semester 2 | Y | ||||
| 2008 | Bentley Campus | Semester 1 | Y | ||||
| 2008 | Bentley Campus | Semester 2 | Y |
The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.
*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.
^Course and associated units are offered in this mode permitting International Onshore student enrolment.
#Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.
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Content Last Modified: June 11, 2007
Curtin University of Technology, Perth CRICOS Provider Code 00301J
The Sydney Campus of Curtin University of Technology CRICOS Provider Code 02637B