4826 (v.4) Marketing to Organisations 422

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0

The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.

Seminar:	1 x 3 Hours Weekly
Other Requisite(s):	Admission: to Commerce Honours Program

Syllabus:	The process of building relationships with organisational customers - business firms, governmental organisations, and institutions. Strategic role of the business marketer in winning and keeping business customers - marketing analysis and planning of activities for development of close and long-term relationships with the business customer. Repeat transactions, buyer-seller relationships and strategic partnerships with established clients.

To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.

Field of Education:	080500 Sales and Marketing (Narrow Grouping)
Funding Cluster:	02 - Accounting, Administration, Economics, Commerce
SOLT (Online) Definitions*:	Informational *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark
Availability
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

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