11155 (v.2) Marketing Research 401

Area:	Muresk Institute
Credits:	25.0
Contact Hours:	5.0

The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.

Lecture:	3 x 3 Hours Weekly
Tutorial:	2 x 2 Hours Weekly
Prerequisite(s):	303324 (v.2) Food and Agribusiness Marketing 201 or any previous version

Syllabus:	Introduction to marketing research. Scientific method and concepts in research design. Secondary data sources and experimentation. Concepts of measurement. Questionnaire design. Attitude scales, depth interviews, observations and projective techniques. Sampling and review of parametric and non-parametric statistics. Pricing, product and promotion research. Ethical issues in agribusiness marketing research.

To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.

Field of Education:	080505 Marketing
Funding Cluster:	02 - Accounting, Administration, Economics, Commerce
SOLT (Online) Definitions*:	Informational *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark
Availability
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

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