10832 (v.3) Innovation and Product Development 421

Area:	School of Marketing
Credits:	25.0
Contact Hours:	3.0

The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.

Lecture:	1 x 3 Hours Weekly
Other Requisite(s):	Admission: Requisite upon acceptance into commerce honours program

Syllabus:	Product innovation strategy, introduction to product innovation, the managerial perspective on a proactive innovation process. New product opportunity identification, market targeting and idea identification and screening. Designing and testing new products, product design and positioning, designing for quality, forecasting sales potential, financial analysis, product testing and marketing test. New product introduction and the launch and commercialisation of new products.

To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.

Field of Education:	080500 Sales and Marketing (Narrow Grouping)
Funding Cluster:	02 - Accounting, Administration, Economics, Commerce
SOLT (Online) Definitions*:	Not Categorised *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark
Availability
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

Area: