234818 v.3 Marketing and Electronic Commerce Double Major
Introduction
This double major is designed for those seeking a career in the marketing of products, services and ideas who recognise the growing importance of the Internet, the World Wide Web and other technologies that make up the so-called 'information superhighway'. As marketing becomes more global and volatile, marketing professionals will have an increasing need to understand and use electronic commerce technologies.
Course Structure |
Hrs/Wk |
Credit |
|||
Year 1 Semester 2 |
|||||
| 10993 | v.3 | Business Statistics 101 | 3.0 | 25.0 | |
| 305457 | v.1 | Design (User Interface and Web Design) 150 | 3.0 | 25.0 | |
| 50.0 | |||||
Year 2 Semester 1 |
|||||
| 10808 | v.2 | Business Communication 101 | 3.0 | 25.0 | |
| 305476 | v.1 | Analysis (Problem Analysis) 150 | 3.0 | 25.0 | |
| 305479 | v.1 | Technological Infrastructure (Introduction to Business Computing Infrastructure) 200 | 3.0 | 25.0 | |
| 9764 | v.7 | Consumer Behaviour 102 | 3.0 | 25.0 | |
| 100.0 | |||||
Year 2 Semester 2 |
|||||
| 12613 | v.2 | International Marketing 250 | 3.0 | 25.0 | |
| 305477 | v.1 | Analysis (Systems Analysis) 200 | 4.0 | 25.0 | |
| 305480 | v.1 | Technological Infrastructure (Network and Website Administration) 250 | 3.0 | 25.0 | |
| 9807 | v.6 | Marketing Research 200 | 3.0 | 25.0 | |
| 100.0 | |||||
Year 3 Semester 1 |
|||||
| 305474 | v.1 | Design (Database Design) 200 | 4.0 | 25.0 | |
| 3900 | v.5 | Strategic Marketing 310 | 3.0 | 25.0 | |
| 6981 | v.3 | Professional Selling 300 | 3.0 | 25.0 | |
| SELECT 1 OPTION | 25.0 | ||||
| 100.0 | |||||
Year 3 Semester 2 |
|||||
| 10810 | v.3 | Business Policy 320 | 3.0 | 25.0 | |
| 12034 | v.5 | Business Capstone 301 | 3.0 | 25.0 | |
| 305458 | v.1 | Development (Introduction to Programming) 150 | 4.0 | 25.0 | |
| 305529 | v.1 | Decision Support (EC Logistics) 300 | 4.0 | 25.0 | |
| 100.0 | |||||
| Optional units to select from in Year 3 | Hrs/Wk | Credits | |||
| 1866 | v.6 | Retail Marketing and Distribution 311 | 3.0 | 25.0 | |
| 2845 | v.4 | Law (Marketing) 245 | 3.0 | 25.0 | |
| 3820 | v.6 | Marketing to Organisations 322 | 3.0 | 25.0 | |
| 3821 | v.6 | Export Marketing 300 | 3.0 | 25.0 | |
| 3822 | v.7 | Sales Management 330 | 3.0 | 25.0 | |
| 4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
| 10806 | v.2 | Analytical Marketing 201 | 3.0 | 25.0 | |
| 11016 | v.3 | Marketing Communications 211 | 3.0 | 25.0 | |
| 12603 | v.2 | Tourism Marketing 300 | 3.0 | 25.0 | |
| 12968 | v.2 | Sports Marketing 241 | 3.0 | 25.0 | |
| 12981 | v.2 | Internet Marketing 350 | 3.0 | 25.0 | |
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Content Last Modified: June 14, 2006
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