| Area: |
Graduate School of Business |
| Credits: |
25.0 |
| Contact Hours: |
3.0 |
| |
| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
| |
| Lecture: |
1 x 3 Hours Weekly |
| Prerequisite(s): |
5282 (v.6) Marketing Management 555 or any previous version
|
| |
| Syllabus: |
This is an advanced marketing unit that brings together theory and practice in strategic marketing planning. The focus is on dynamic manoeuvring for competitive position including the use of various offensive or defensive strategies. Covering the impactof technology, for example, changes wrought by the advent of e-commerce, analytical tools, planning, implementation and evaluation of marketing strategies. Taught through the use of case studies (e-learning) or using a business simulation (face to face classes), a strong international focus and a practical emphasis are key characteristics of this unit. |
| |
| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
| |
| Field of Education: | 80500 Sales and Marketing (Narrow Grouping) |
| Funding Cluster: | 02 - Accounting, Administration, Economics, Commerce |
| SOLT (Online) Definitions*: | Fully Online
*Extent to which this unit or thesis utilises online information |
| Result Type: | Grade/Mark |
Availability |
| Year |
Location |
Period |
Internal |
Partially Online Internal |
Area External |
Central External |
Fully Online |
| 2005 |
Perth City Campus |
Trimester 1 |
Y |
|
Y |
|
|
| 2005 |
Perth City Campus |
Trimester 2 |
Y |
|
Y |
|
|
| 2005 |
FPVS/MISC Thailand |
Semester 2 |
Y |
|
|
|
|
| 2005 |
Kemuda Resrce Agncy Brunei |
Semester 1 |
Y |
|
|
|
|
| 2005 |
Kemuda Resrce Agncy Brunei |
Semester 2 |
Y |
|
|
|
|
| 2005 |
Kemuda Resrce Agncy Brunei |
Trimester 2 |
Y |
|
|
|
|
Area
External |
refers to external course/units run by the School or Department or offered by research. |
Central
External | refers to external and online course/units run through the Curtin Bentley-based Distance Education Area |
Partially
Online
Internal | refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External |
Fully
Online | refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External |
|
