| Area: |
Muresk Institute |
| Credits: |
50.0 |
| Contact Hours: |
4.0 |
| |
| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
| |
| Lecture: |
1 x 2 Hours Weekly |
| Tutorial: |
1 x 2 Hours Weekly |
| Prerequisite(s): |
303324 (v.2) Food and Agribusiness Marketing 201 or any previous version
|
| |
| Syllabus: |
Introduction to research in marketing and farm management, research design and project design, market research, business analysis including assessing business performance and benchmarking. Feasibility studies, optimisation and mathematical programming techniques, simulation, soft systems, market modelling and forecasting, strategic marketing, goal setting and strategic planning, logistics and supply chain management, implementation, management and control, and succession planning. |
| |
| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
| |
| Field of Education: | 50100 Agriculture (Narrow Grouping) |
| Funding Cluster: | 10 - Agriculture |
| SOLT (Online) Definitions*: | Informational
*Extent to which this unit or thesis utilises online information |
| Result Type: | Grade/Mark |
Availability |
| Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information. |
