| Area: |
Department of Art |
| Credits: |
25.0 |
| Contact Hours: |
2.0 |
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| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
| |
| Seminar: |
1 x 2 Hours Weekly |
| |
| Syllabus: |
Visual arts marketing and promotion is an introduction to marketing principles and practice as they apply in the visual arts. This unit looks at the development of the marketing concept and how it has evolved, reflecting the many changes and developmentsin marketing the visual arts today. The impact of technology, the competitive environment, issues regarding quality, the importance of customer service, relationship marketing and ethics are all discussed and analysed with a view to both current practiceand future developments. |
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| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
| |
| Field of Education: | 80300 Business and Management (Narrow Grouping) |
| Funding Cluster: | 02 - Accounting, Administration, Economics, Commerce |
| SOLT (Online) Definitions*: | Informational
*Extent to which this unit or thesis utilises online information |
| Result Type: | Grade/Mark |
Availability |
| Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information. |
