308211 (v.1) Introduction to Wine Marketing and Business 501

Area:	Muresk Institute
Credits:	25.0
Contact Hours:	5.0

The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.

Lecture:	1 x 3 Hours Weekly
Practical:	1 x 2 Hours Weekly

Syllabus:	Introduction to the marketing concept. The marketing environment. Market research and intelligence. Consumer behaviour. Business-to-business marketing behaviour. Market segmentation. The product concept. New Product introduction and innovation. Pricing strategies. Promotion. Personal selling. Distribution and logistics. Strategic marketing.

To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.

Field of Education:	50301 Horticulture
Funding Cluster:	10 - Agriculture
SOLT (Online) Definitions*:	Informational *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark
Availability
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

Availability