234921 v.3 Entrepreneurship and Marketing Double Major
Introduction
This double major prepares for careers in the management of small or medium retail, export or sales enterprises. It comprises a foundation in business studies, followed by two streams of units which address subject areas central to marketing, sales, entrepreneurship and SME management. This major has a practical emphasis and is guided by a philosophy of teaching which stresses interactivity, student participation and lifelong learning.
Course Structure |
Hrs/Wk |
Credit |
|||
Year 1 Semester 2 |
|||||
| 10993 | v.3 | Business Statistics 101 | 3.0 | 25.0 | |
| 11013 | v.2 | Accounting (Managerial) 101 | 3.0 | 25.0 | |
| OR | |||||
| 11001 | v.3 | Economics (Macro) 101 | 3.0 | 25.0 | |
| 50.0 | |||||
Year 2 Semester 1 |
|||||
| 10808 | v.2 | Business Communication 101 | 3.0 | 25.0 | |
| 11010 | v.2 | Law (Contract) 101 | 3.0 | 25.0 | |
| 11712 | v.2 | Small Business 200 | 3.0 | 25.0 | |
| 9764 | v.7 | Consumer Behaviour 102 | 3.0 | 25.0 | |
| 100.0 | |||||
Year 2 Semester 2 |
|||||
| 10835 | v.2 | International Management 375 | 3.0 | 25.0 | |
| 12953 | v.2 | Entrepreneurship 300 | 3.0 | 25.0 | |
| 4436 | v.4 | Human Resource Management (Introduction) 200 | 3.0 | 25.0 | |
| 9807 | v.6 | Marketing Research 200 | 3.0 | 25.0 | |
| 100.0 | |||||
Year 3 Semester 1 |
|||||
| 3821 | v.6 | Export Marketing 300 | 3.0 | 25.0 | |
| 3900 | v.5 | Strategic Marketing 310 | 3.0 | 25.0 | |
| SELECT 2 OPTIONS | 50.0 | ||||
| 100.0 | |||||
Year 3 Semester 2 |
|||||
| 10810 | v.3 | Business Policy 320 | 3.0 | 25.0 | |
| 11713 | v.5 | Small Business 300 | 3.0 | 25.0 | |
| 12034 | v.5 | ## | Business Project 301 | 3.0 | 25.0 |
| 304421 | v.6 | Management of Technological Innovation 302 | 3.0 | 25.0 | |
| 100.0 | |||||
| Optional Units (No Year Level Specified) | Hrs/Wk | Credits | |||
| 1866 | v.6 | * | Retail Marketing and Distribution 311 | 3.0 | 25.0 |
| 3820 | v.6 | * | Marketing to Organisations 322 | 3.0 | 25.0 |
| 4375 | v.4 | * | Marketing of Services 311 | 3.0 | 25.0 |
| 6798 | v.4 | # | Taxation 301 | 3.0 | 25.0 |
| 6981 | v.3 | * | Professional Selling 300 | 3.0 | 25.0 |
| 10278 | v.3 | # | Professional Practice 391 | 3.0 | 50.0 |
| 10841 | v.2 | # | Law (Business Organisations) 222 | 3.0 | 25.0 |
| 10852 | v.3 | # | Organisational Behaviour 200 | 3.0 | 25.0 |
| 10855 | v.6 | * | Public Relations (Principles) 102 | 3.0 | 25.0 |
| 11016 | v.3 | * | Marketing Communications 211 | 3.0 | 25.0 |
| 11040 | v.3 | # | Bank Lending 306 | 3.0 | 25.0 |
| 11996 | v.2 | # | Law (Management) 252 | 3.0 | 25.0 |
| 12598 | v.3 | # | Tourism Management (Principles and Practices) 102 | 3.0 | 25.0 |
| 303899 | v.2 | # | Ethics in Business 300 | 3.0 | 25.0 |
| 305457 | v.1 | # | Design (User Interface and Web Design) 150 | 3.0 | 25.0 |
| 2644 | v.8 | # | Administrative Management 200 | 3.0 | 25.0 |
| # | Optional management Units. | ||||
| ## | In 2005 only this unit may be substituted with an optional unit. | ||||
| * | Optional marketing Units. | ||||
| NB | Students must select two management and two marketing optional units. | ||||
Curtin University of Technology
Current as of: October 20, 2004
CRICOS provider code 00301J