This double degree major places special emphasis on relationship management in all sectors of organisational activity. It prepares students for involvement in primary decision making that originates policies, products and services which become the basisof relationships, whilst preparing them for major commmunications roles. Graduates in public relations majors meet the academic requirements for membership of the Public Relations Insitute of Australia.
Course Structure |
Hrs/Wk |
Credit |
Year 1 Semester 1 |
| 10850 |
v.4 |
|
Marketing 100 |
3.0 |
25.0 |
| 10987 |
v.5 |
|
Accounting 100 |
3.0 |
25.0 |
| |
50.0 |
Year 1 Semester 2 |
| 10830 |
v.4 |
|
Information Systems 100 |
3.0 |
25.0 |
| 10855 |
v.6 |
|
Public Relations (Principles) 102 |
3.0 |
25.0 |
| |
50.0 |
Year 2 Semester 1 |
| 10854 |
v.5 |
|
Public Relations (Techniques) 200 |
3.0 |
25.0 |
| 11011 |
v.3 |
|
Legal Framework 100 |
3.0 |
25.0 |
| |
50.0 |
Year 2 Semester 2 |
| 10851 |
v.5 |
|
Public Relations (Media) 250 |
3.0 |
25.0 |
| 1234 |
v.4 |
|
Economics 100 |
3.0 |
25.0 |
| |
50.0 |
Year 3 Semester 1 |
| 10848 |
v.2 |
|
Management 100 |
3.0 |
25.0 |
| 3992 |
v.7 |
|
Public Relations (Consultancy) 300 |
3.0 |
25.0 |
| |
50.0 |
Year 3 Semester 2 |
| 10845 |
v.2 |
|
Law (Public Relations) 211 |
3.0 |
25.0 |
| 12597 |
v.4 |
|
Public Relations (Corporate) 360 |
3.0 |
25.0 |
| |
50.0 |
Year 4 Semester 1 |
| 12596 |
v.4 |
|
Public Relations (International) 240 |
3.0 |
25.0 |
| |
SELECT 1 OPTION |
|
25.0 |
| |
50.0 |
Year 4 Semester 2 |
| 3993 |
v.8 |
|
Public Relations (Professional Practice) 393 |
3.0 |
25.0 |
| |
SELECT 1 OPTION |
|
25.0 |
| |
50.0 |
| |
| Optional Units to Select From in Year 4 |
Hrs/Wk |
Credits |
| 3820 |
v.6 |
|
Marketing to Organisations 322 |
3.0 |
25.0 |
| 3821 |
v.6 |
|
Export Marketing 300 |
3.0 |
25.0 |
| 3822 |
v.7 |
|
Sales Management 330 |
3.0 |
25.0 |
| 4375 |
v.4 |
|
Marketing of Services 311 |
3.0 |
25.0 |
| 6981 |
v.3 |
|
Professional Selling 300 |
3.0 |
25.0 |
| 9764 |
v.7 |
|
Consumer Behaviour 102 |
3.0 |
25.0 |
| 9807 |
v.6 |
|
Marketing Research 200 |
3.0 |
25.0 |
| 11016 |
v.3 |
|
Marketing Communications 211 |
3.0 |
25.0 |
| 12603 |
v.2 |
|
Tourism Marketing 300 |
3.0 |
25.0 |
| 12613 |
v.2 |
|
International Marketing 250 |
3.0 |
25.0 |
| 12632 |
v.3 |
|
Advertising 211 |
3.0 |
25.0 |
| 12633 |
v.3 |
|
Advertising 391 |
3.0 |
25.0 |
| 12981 |
v.2 |
|
Internet Marketing 350 |
3.0 |
25.0 |
| 12989 |
v.3 |
|
Media Planning 250 |
3.0 |
25.0 |
| 12990 |
v.3 |
|
International Advertising 300 |
3.0 |
25.0 |
| |
| |
