This double major is designed for students who wish to practice in sales and marketing professions requiring a background in marketing theory. It focuses on the application and relevant theory in sales, marketing and other relevant disciplines. Recent research has shown that the sales profession is one of the most significant employment categories for new graduates and graduates of the program will be in demand.
Course Structure |
Hrs/Wk |
Credit |
Year 1 Semester 2 |
| 10993 |
v.3 |
|
Business Statistics 101 |
3.0 |
25.0 |
| 11001 |
v.3 |
|
Economics (Macro) 101 |
3.0 |
25.0 |
| |
50.0 |
Year 2 Semester 1 |
| 6981 |
v.3 |
|
Professional Selling 300 |
3.0 |
25.0 |
| 9764 |
v.7 |
|
Consumer Behaviour 102 |
3.0 |
25.0 |
| 9807 |
v.6 |
|
Marketing Research 200 |
3.0 |
25.0 |
| |
SELECT 1 OPTION |
|
25.0 |
| |
100.0 |
Year 2 Semester 2 |
| 2845 |
v.4 |
|
Law (Marketing) 245 |
3.0 |
25.0 |
| 3822 |
v.7 |
|
Sales Management 330 |
3.0 |
25.0 |
| |
SELECT 2 OPTIONS |
|
50.0 |
| |
100.0 |
Year 3 Semester 1 |
| 12981 |
v.2 |
|
Internet Marketing 350 |
3.0 |
25.0 |
| 3900 |
v.5 |
|
Strategic Marketing 310 |
3.0 |
25.0 |
| |
SELECT 2 OPTIONS |
|
50.0 |
| |
100.0 |
Year 3 Semester 2 |
| 10810 |
v.3 |
|
Business Policy 320 |
3.0 |
25.0 |
| 12034 |
v.5 |
# |
Business Project 301 |
3.0 |
25.0 |
| 12593 |
v.4 |
|
Marketing - Professional Practice 300 |
3.0 |
25.0 |
| 1866 |
v.6 |
|
Retail Marketing and Distribution 311 |
3.0 |
25.0 |
| |
100.0 |
| |
| Optional Units (No Year Level Specified) |
Hrs/Wk |
Credits |
| 3820 |
v.6 |
|
Marketing to Organisations 322 |
3.0 |
25.0 |
| 3821 |
v.6 |
|
Export Marketing 300 |
3.0 |
25.0 |
| 4375 |
v.4 |
|
Marketing of Services 311 |
3.0 |
25.0 |
| 10806 |
v.2 |
|
Analytical Marketing 201 |
3.0 |
25.0 |
| 10854 |
v.5 |
|
Public Relations (Techniques) 200 |
3.0 |
25.0 |
| 10855 |
v.6 |
|
Public Relations (Principles) 102 |
3.0 |
25.0 |
| 11016 |
v.3 |
|
Marketing Communications 211 |
3.0 |
25.0 |
| 12632 |
v.3 |
|
Advertising 211 |
3.0 |
25.0 |
| 12633 |
v.3 |
|
Advertising 391 |
3.0 |
25.0 |
| 12968 |
v.2 |
|
Sports Marketing 241 |
3.0 |
25.0 |
| |
| # |
In 2005 only this unit may be substituted with an optional unit. |
| |
