5254 (v.6) Business Policy 650
Area: | School of Management |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Lecture: | 1 x 3 Hours Weekly |
Business policy and strategic management. Elements of planning and strategy formulation in differing organisational and industry contexts, planning in a turbulent environment, strategy formulation techniques, analytical tools, strategy implementation, the management of strategic change. |