Online Courses Handbook 2003

4825 (v.4) Marketing of Services 411

Area:	School of Marketing
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Other Requisite(s):	Admission: Requisite upon admission into the Commerce Honours Program
Introduction to marketing of services. Managing supply and demand for services. Positioning of services. Issues of service quality. Pricing, promotion and delivery of services, marketing of services in public and not for profit organisations. Strategic service management.