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4796 (v.4) Business Research Methodology 400
Area: School of Marketing Contact Hours: 3.0 Credits: 25.0 Lecture: 1 x 3 Hours Weekly Other Requisite(s): Admission: to Honours Program
Introduction to some concepts and methods used in business research. Examination of the research process, problem definition, identification of information needs, setting up a research proposal, collection, tabulation, analysis, reporting and interpretation of research results.
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