Online Courses Handbook 2003

3523 (v.5) Business Policy 314

Area:	School of Management
Contact Hours:	3.0
Credits:	25.0
Lecture:	3 x 1 Hours Weekly
Prerequisite(s):	10810 (v.3) Business Policy 320 or any previous version OR 3522 (v.6) Strategic Management 313 or any previous version
The concepts acquired in the prerequisite units are applied to computer simulated exercises on strategy formulation and implementation in specific sectors. This application focus on business strategy requires an in-depth examination of (a) the underlying economic, financial, technological and special industrial characteristics which provide rationales for specific strategic typologies (eg co-operation vs competition, risk management) and (b) the structural and philosophical evolution of different industries.