Online Courses Handbook 2003

306496 (v.1) Marketing The Media 601

Area:	School of Media and Information
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Exploration of media audiences and how this subset of the public has been reconstructed as consumers and subsequently as media marketing targets. Economic and social consequence of such categorisation and examination of how media organisations use creative or strategic advertising to overcome government legislative policies on programming and consumer protection. Current and past case studies are used to analyse the topic.