Online Courses Handbook 2003

305992 (v.1) Internet Studies 515 - Internet Media Business

Area:	School of Media and Information
Contact Hours:	2.0
Credits:	25.0
Workshop:	1 x 2 Hours Weekly
Analysis of the media and information supply chain, identifying how the Internet provides new ways of defining media and information 'products', and of distributing media and information 'products', and to the ultimate 'consumers'. Through an applied project, students gain skills in business planning for Internet-related media and information initiatives, including: analysis of business models, identification of content providers and audiences, security, legal and ethical issues.