302090 (v.2) Integrative Issues in Electronic Marketing 550
Area: | School of Marketing |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Seminar: | 1 x 3 Hours Weekly |
Prerequisite(s): | 5519 (v.8) Internet Marketing 567 or any previous version
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Exploration of current issues in electronic marketing both from a customer and technological perspective. As the dynamic field changes and develops, issues will be raised as and when they evolve. |