Online Courses Handbook 2003

300497 (v.2) Visual Arts Marketing and Promotion 507

Area:	School of Art
Contact Hours:	2.0
Credits:	25.0
Lecture:	1 x 2 Hours Weekly
A unique opportunity to tap into a wide pool of expertise from the arts arena providing insights into the marketing of visual arts related products or services. Focusing on specialist issues such as identifying market opportunities in the Visual Arts, the impact of globalisation and technological change, arts marketing in the South East Asian region, marketing to key funding groups, working on a shoestring and building collaborative networks. Not just ideas, but also a practical focus which answers thequestion "What's the first thing we should do Monday morning?"