Online Courses Handbook 2003

12891 (v.2) Business Research Methods 600

Area:	School of Management
Contact Hours:	3.0
Credits:	25.0
Lecture:	1 x 3 Hours Weekly
Quantitative research - selecting a management oriented research topic, data gathering and research design, introduction to measurement theory, constructing a questionnaire, reliability and validity, surveys and research ethics. Qualitative research - the history of qualitative research, case study, ethnography, phenomenology, ethnomethodology, grounded theory, observational techniques, data management and analysis methods, interviewing, qualitative program evaluation and research ethics.