Online Courses Handbook 2003

305502 v.1 Graduate Certificate in Advertising

Introduction
This course is designed to provide an opportunity to expand knowledge in the area of advertising communications. It develops skills in the theories and techniques application of the marketing communications mix. It provides a broad overview of advertising, media, creative strategy, direct marketing, sales promotions, e-marketing, marketing, public relations and support media.

Course Entry Requirements/Prerequisites
A degree from a recognised institution, and at least two years work experience or at least five years substantial managerial/executive level work experience. Those without formal qualifications, but who have extensive managerial and executive work experience, are eligible to be considered for enrolment in this course.

Duration and Availability
This fee paying course is one semester full-time or equivalent part-time study.

Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Course Structure Hrs/Wk Credit

Year 1 Semester 1

305616 v.1 Advertising 511 3.0 25.0

5519 v.8 Internet Marketing 567 3.0 25.0

5761 v.6 Consumer Behaviour 561 3.0 25.0

5762 v.7 Global Marketing Communications 564 3.0 25.0

100.0