Online Courses Handbook 2003

296514 v.5 Master of Commerce (Marketing)

Introduction
This is a specialised research program designed to develop expertise in a functional area of marketing through detailed research and analysis.

Course Entry Requirements/Prerequisites
A Postgraduate Diploma in Business (Marketing) with a course weighted average of 70 per cent, or an honours degree in accounting, first or upper second class.

Duration and Availability
The course is by research and normally requires one to two years of full-time study. The course is also available in part-time study.

Course Organisation
This course is studied as a research degree. The content of the degree should be determined in consultation with the Postgraduate Coordinator, School of Marketing. Students without prior studies in research methods and statistical data analysis will be required to undertake relevant preparatory units. This will increase the stated course duration.

Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other vital study materials. In addition, students may also need to contribute some of the cost of consumables, which varies depending on the area of study.

Special Note
It is a requirement that two-thirds of this course is undertaken by research and only one-third by coursework. Students should not enrol in this research course to receive the Postgraduate Diploma in Business (Marketing) but rather have undertaken it as a requisite for admission. The Curtin Business School provides facilities and benefits for those studying this course by research, including access to suitable computer facilities, office space, financial assistance to attend appropriate intra or interstate conferences and towards associated research costs.

Course Structure Hrs/Wk Credit

Majors, Streams or Other Core Components

99049 v.2 Masters Thesis - Marketing