Online Courses Handbook 2003

230020 v.4 Public Relations Major

Introduction
This major places special emphasis on relationship management in all sectors of organisational activity. It prepares students for involvement in primary decision making that originates policies, products and services which become the basis of relationships, whilst preparing them for major commmunications roles. Graduates in public relations single and double majors meet the academic requirements for membership of the Public Relations Insitute of Australia.

Course Structure Hrs/Wk Credit

Year 1 Semester 2

10855 v.5 Public Relations (Principles) 102 3.0 25.0

10993 v.2 Business Statistics 101 4.0 25.0

50.0

Year 2 Semester 1

10808 v.2 Business Communication 101 3.0 25.0

10854 v.4 Public Relations (Techniques) 200 3.0 25.0

9807 v.6 Marketing Research 200 3.0 25.0

SELECT 1 ELECTIVE 25.0

100.0

Year 2 Semester 2

10845 v.2 Law (Public Relations) 211 3.0 25.0

10851 v.4 Public Relations (Media) 250 3.0 25.0

12597 v.3 Public Relations (Financial) 260 3.0 25.0

SELECT 1 ELECTIVE 25.0

100.0

Year 3 Semester 1

11016 v.3 Marketing Communications 211 3.0 25.0

12596 v.3 Public Relations (International) 350 3.0 25.0

3900 v.5 Strategic Marketing 310 3.0 25.0

3992 v.6 Public Relations (Cases) 300 3.0 25.0

100.0

Year 3 Semester 2

10810 v.3 Business Policy 320 3.0 25.0

3993 v.7 Public Relations (Professional Practice) 393 3.0 25.0

SELECT 2 ELECTIVES 50.0

100.0

* Students may choose to undertake a minor in place of elective units.