MKTG6006 (v.1) Digital and Interactive Marketing
| Area: | School of Marketing |
|---|---|
| Credits: | 25.0 |
| Contact Hours: | 3.0 |
| TUITION PATTERNS: | The tuition pattern provides details of the types of classes and their duration. This is to be used as a guide only. Precise information is included in the unit outline. |
| Seminar: | 1 x 3 Hours Weekly |
| Equivalent(s): |
5519 (v.10)
Digital and Interactive Marketing 630
or any previous version
OR MKTG6015 (v.1) MMK550 Digital and Interactive Marketing or any previous version |
| UNIT REFERENCES, TEXTS, OUTCOMES AND ASSESSMENT DETAILS: | The most up-to-date information about unit references, texts and outcomes, will be provided in the unit outline. |
| Syllabus: | The unit focuses on the practical application of digital marketing strategies, innovations, and analytics. It explores different online marketing opportunities such as the use of social media, paid search, remarketing, and video marketing. The unit provides an opportunity for students to plan and implement a real-world online marketing campaign such as a Google AdWords campaign. It also discusses the application of cutting edge digital innovations such as wireless analytics and programmatic advertising in a marketing context. Furthermore, the unit examines a range of digital analytics tools to evaluate and optimise digital marketing assets and strategies. The unit also touches on contemporary and ethical issues surrounding the use of digital marketing tools. |
| Field of Education: | 080500 Sales and Marketing (Narrow Grouping) |
| Result Type: | Grade/Mark |
Availability
| Year | Location | Period | Internal | Partially Online Internal | Fully Online |
|---|---|---|---|---|---|
| 2020 | Bentley Campus | Curtin Online 1 | Y | ||
| 2020 | Bentley Campus | Semester 1 | Y | ||
| 2020 | Bentley Campus | Semester 2 | Y | ||
| 2020 | Bentley Campus | Curtin Online 3 | Y | ||
| 2020 | Perth City Campus | Trimester 2 | Y |
Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
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