5282 (v.6) Marketing Management 555

Area:	Graduate School of Business
Credits:	25.0
Contact Hours:	3.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Lecture:	1 x 3 Hours Weekly
Syllabus:	This unit focuses on the basics of marketing and is aimed at students who have not previously studied marketing or who have a limited exposure to marketing in their work. It aims to increase knowledge and understanding of marketing, covering the evolution of the marketing concept, its current applications and its future developments with a view to developing students' judgment skills when applying marketing concepts to practical settings. Through the development of an operational marketing plan, students will work individually and in teams to outline actions and strategies for a chosen organisation, synthesising academic knowledge into a practical application.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	080500 Sales and Marketing (Narrow Grouping)
SOLT (Online) Definitions*:	Fully Online *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Year	Location	Period	Internal	Fully Online
2008	Perth City Campus	Trimester 1	Y
2008	Perth City Campus	Trimester 2	Y
2008	Perth City Campus	Trimester 3		Y

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External