11385 (v.3) Strategic Customer Leadership 610

Area:	Graduate School of Business
Credits:	25.0
Contact Hours:	3.0
The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline.
Lecture:	1 x 3 Hours Weekly
Syllabus:	This unit focuses on the challenge of viewing customers strategically and the unique demands this makes on managers and leaders. Through the analysis of case studies, students will be exposed to pivotal content in how tomorrow's corporations structure around process rather than task, engage in one-to-one marketing, mass-customise their offerings and attempt to build strong relationships with their customers. The unique feature of this unit is the combination of the strategic view of the customer and a detailed understanding of issues associated with services marketing.
To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement.
Field of Education:	080300 Business and Management (Narrow Grouping)
SOLT (Online) Definitions*:	Informational *Extent to which this unit or thesis utilises online information
Result Type:	Grade/Mark

Availability

Year	Location	Period	Internal	Partially Online Internal	Area External	Central External	Fully Online
2008	Perth City Campus	Trimester 2	Y

Area External refers to external course/units run by the School or Department or offered by research.

Central External refers to external and online course/units run through the Curtin Bentley-based Distance Education Area

Partially Online Internal refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External

Fully Online refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External