235023 v.5 Marketing and Public Relations Double Major

Introduction

This double major is designed to provide students with an understanding of the principles and processes of both marketing and public relations to meet increasing workplace demand for an understanding of both disciplines.

Course Structure			Hrs/Wk	Credit
Year 1 Semester 2
10855	v.6	Public Relations (Principles) 102	3.0	25.0
9764	v.7	Consumer Behaviour 102	3.0	25.0
				50.0
Year 2 Semester 1
10854	v.5	Public Relations (Techniques) 200	3.0	25.0
310316	v.1	Foundations of International Business 201	3.0	25.0
3822	v.8	Sales Management 230	3.0	25.0
9807	v.6	Marketing Research 200	3.0	25.0
				100.0
Year 2 Semester 2
10851	v.5	Public Relations (Media) 250	3.0	25.0
12596	v.4	Public Relations (International) 240	3.0	25.0
12613	v.2	International Marketing 250	3.0	25.0
1866	v.6	Retail Marketing and Distribution 311	3.0	25.0
				100.0
Year 3 Semester 1
12593	v.4	Marketing - Professional Practice 300	3.0	25.0
12597	v.4	Public Relations (Corporate) 360	3.0	25.0
3900	v.5	Strategic Marketing 310	3.0	25.0
3992	v.7	Public Relations (Consultancy) 300	3.0	25.0
				100.0
Year 3 Semester 2
10845	v.2	Law (Public Relations) 211	3.0	25.0
12034	v.5	Business Capstone 301	3.0	25.0
3993	v.8	Public Relations (Professional Practice) 393	3.0	25.0
4375	v.4	Marketing of Services 311	3.0	25.0
		SELECT 1 OPTION		0.0
				100.0