This double major is designed to provide students with an overall understanding of managerial competencies and the functional area of marketing.
Course Structure | Hrs/Wk | Credit | |||
---|---|---|---|---|---|
Year 1 Semester 2 | |||||
10808 | v.2 | Business Communication 101 | 3.0 | 25.0 | |
9764 | v.7 | Consumer Behaviour 102 | 3.0 | 25.0 | |
50.0 | |||||
Year 2 Semester 1 | |||||
10852 | v.3 | Organisational Behaviour 200 | 3.0 | 25.0 | |
12613 | v.2 | International Marketing 250 | 3.0 | 25.0 | |
310316 | v.1 | Foundations of International Business 201 | 3.0 | 25.0 | |
9807 | v.6 | Marketing Research 200 | 3.0 | 25.0 | |
100.0 | |||||
Year 2 Semester 2 | |||||
304440 | v.2 | Environmental Issues in Business 201 | 3.0 | 25.0 | |
3822 | v.8 | Sales Management 230 | 3.0 | 25.0 | |
3900 | v.5 | Strategic Marketing 310 | 3.0 | 25.0 | |
4436 | v.4 | Human Resource Management (Introduction) 200 | 3.0 | 25.0 | |
100.0 | |||||
Year 3 Semester 1 | |||||
12593 | v.4 | Marketing - Professional Practice 300 | 3.0 | 25.0 | |
12953 | v.2 | Entrepreneurship 300 | 3.0 | 25.0 | |
1866 | v.6 | Retail Marketing and Distribution 311 | 3.0 | 25.0 | |
3522 | v.7 | Strategic Management 313 | 4.0 | 25.0 | |
100.0 | |||||
Year 3 Semester 2 | |||||
10835 | v.2 | International Management 375 | 3.0 | 25.0 | |
12034 | v.5 | Business Capstone 301 | 3.0 | 25.0 | |
303899 | v.2 | Ethics in Business 300 | 3.0 | 25.0 | |
4375 | v.4 | Marketing of Services 311 | 3.0 | 25.0 | |
100.0 |