Area: |
School of Marketing |
Credits: |
25.0 |
Contact Hours: |
3.0 |
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** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
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Seminar: |
1 x 3 Hours Weekly |
Prerequisite(s): |
2965 (v.8) Introduction to Government 204 or any previous version
OR
8983 (v.9) International Policy 201 or any previous version
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Syllabus: |
Marketing and government in global, political, economic, social and organisational contexts. Developing research techniques and skills in analysis. Enhancing verbal presentation and collegial teamwork skills. Forms of government and public/private sector differences. The influence of marketing on politics, policy processes and democratic processes. Marketing public services, customer service issues and critiques of public sector marketing. |
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** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
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Field of Education: | 080300 Business and Management (Narrow Grouping) |
Funding Cluster: | 02 - Accounting, Administration, Economics, Commerce |
SOLT (Online) Definitions*: | Not Online *Extent to which this unit or thesis utilises online information |
Result Type: | Grade/Mark |
Availability |
Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information. |