This double major is designed to provide an overall understanding of the principles and processes of tourism management while placing emphasis on the development and application of marketing to meet increasing demand within the expanding tourism industry.
Course Structure |
Hrs/Wk |
Credit |
Year 1 Semester 2 |
| 10808 |
v.2 |
|
Business Communication 101 |
3.0 |
25.0 |
| 10993 |
v.3 |
|
Business Statistics 101 |
3.0 |
25.0 |
| |
50.0 |
Year 2 Semester 1 |
| 12598 |
v.3 |
|
Tourism Management (Principles and Practices) 102 |
3.0 |
25.0 |
| 12601 |
v.2 |
|
Travel and Tourism Law 203 |
3.0 |
25.0 |
| 2644 |
v.8 |
|
Administrative Management 200 |
3.0 |
25.0 |
| 9764 |
v.7 |
|
Consumer Behaviour 102 |
3.0 |
25.0 |
| |
100.0 |
Year 2 Semester 2 |
| 11016 |
v.3 |
|
Marketing Communications 211 |
3.0 |
25.0 |
| 12599 |
v.3 |
|
Tourism Management (Impacts and Influences) 200 |
3.0 |
25.0 |
| 12600 |
v.3 |
|
Tourism Economics 202 |
3.0 |
25.0 |
| 9807 |
v.6 |
|
Marketing Research 200 |
3.0 |
25.0 |
| |
100.0 |
Year 3 Semester 1 |
| 12603 |
v.2 |
|
Tourism Marketing 300 |
3.0 |
25.0 |
| 3891 |
v.5 |
|
Facilities and Operations Management 300 |
3.0 |
25.0 |
| 3900 |
v.5 |
|
Strategic Marketing 310 |
3.0 |
25.0 |
| |
SELECT 1 OPTION |
|
25.0 |
| |
100.0 |
Year 3 Semester 2 |
| 12034 |
v.5 |
|
Business Capstone 301 |
3.0 |
25.0 |
| 12602 |
v.4 |
|
Tourism Management (Strategic Directions) 310 |
3.0 |
25.0 |
| 13594 |
v.3 |
|
Events and MICE Management 304 |
3.0 |
25.0 |
| 4375 |
v.4 |
|
Marketing of Services 311 |
3.0 |
25.0 |
| |
100.0 |
| |
| Optional Units (No Year Level Specified) |
Hrs/Wk |
Credits |
| 12604 |
v.3 |
|
Hospitality Industry Management 200 |
3.0 |
25.0 |
| 12606 |
v.4 |
|
Services Information Management 200 |
3.0 |
25.0 |
| 13595 |
v.3 |
|
Tourism Management (Sustainable Directions) 201 |
3.0 |
25.0 |
| 13596 |
v.4 |
|
Transportation and Travel Management 304 |
3.0 |
25.0 |
| |
| |
