Link to Curtin homepage      CurtinSearch | Curtin Site Index 
Online handbook
Courses Units Research Courses New Courses Joint-Uni Courses Definition of Terms Contact / Help
About Curtin University
Academic calendar
Admissions Information
Applying for a research higher degree
Applying to Curtin
Bookshop
Prospective Student Services
Curtin scholarships
Enrolment information
Fee Information
Grading system
IT Policy
Student rights and responsibilities
Student policy and procedures
    

13478 (v.2) Economics of International Wine Trade 510


Area: Muresk Institute
Credits: 25.0
Contact Hours: 5.0
 
** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **
 
Lecture: 1 x 5 Hours Weekly
 
Syllabus: Development of an export marketing plan. Exploring the areas of international wine market evaluation, information sources, industry statistics on exporting by country, the use of primary and secondary data collection methods, marketing plan development, market entry and positioning strategies, implementation and management. Relevant macro issues, particularly the importance of cultural considerations are also covered.
 
** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **
 
Field of Education: 080500 Sales and Marketing (Narrow Grouping)
Funding Cluster: 02 - Accounting, Administration, Economics, Commerce
SOLT (Online) Definitions*: Informational
*Extent to which this unit or thesis utilises online information
Result Type: Grade/Mark

Availability

Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

 
Click here for a printable version of this page

     Image of People or Curtin's Bentley Campus