| Area: |
School of Marketing |
| Credits: |
25.0 |
| Contact Hours: |
3.0 |
| |
| ** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. ** |
| |
| Seminar: |
1 x 3 Hours Weekly |
| Prerequisite(s): |
12632 (v.3) Advertising 211 or any previous version
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| Syllabus: |
Deeper understanding of the role and function of strategic planning in marketing communications. Focuses in detail on market segmentation and positioning, brands and brand management, and the science of effective advertising. A substantial portion of the unit will concentrate on advertising research. |
| |
| ** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. ** |
| |
| Field of Education: | 080500 Sales and Marketing (Narrow Grouping) |
| Funding Cluster: | 02 - Accounting, Administration, Economics, Commerce |
| SOLT (Online) Definitions*: | Informational
*Extent to which this unit or thesis utilises online information |
| Result Type: | Grade/Mark |
Availability |
| Year |
Location |
Period |
Internal |
Partially Online Internal |
Area External |
Central External |
Fully Online |
| 2005 |
Bentley Campus |
Semester 1 |
Y |
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| 2005 |
Bentley Campus |
Semester 2 |
Y |
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| 2005 |
Joondalup Campus |
Semester 1 |
Y |
|
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|
| 2005 |
Joondalup Campus |
Semester 2 |
Y |
|
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| 2005 |
Mktg Inst of S'pore |
Trimester 1A |
Y |
|
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|
|
| 2005 |
Mktg Inst of S'pore |
Trimester 3A |
Y |
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Area
External |
refers to external course/units run by the School or Department or offered by research. |
Central
External | refers to external and online course/units run through the Curtin Bentley-based Distance Education Area |
Partially
Online
Internal | refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External |
Fully
Online | refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External |
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