9807 (v.6) Marketing Research 200

Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0

** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **

Tutorial:

1 x 1.5 Hours Weekly

Seminar:

1 x 1.5 Hours Weekly

Prerequisite(s):

9764 (v.7) Consumer Behaviour 102 or any previous version
AND
10850 (v.4) Marketing 100 or any previous version
AND
10993 (v.3) Business Statistics 101 or any previous version

Syllabus:

Introduction to the scientific method and technology of marketing research, the application of market research data to resource key marketing and strategic decisions, and the professional skills of winning and serving a research client. A hands-on market research project for a real business client consolidates the ideas and skills gained.

** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **

Field of Education:

080500 Sales and Marketing (Narrow Grouping)

Funding Cluster:

02 - Accounting, Administration, Economics, Commerce

SOLT (Online) Definitions*:

Not Categorised
*Extent to which this unit or thesis utilises online information

Result Type:

Grade/Mark

Availability

Year	Location	Period	Internal	Partially Online Internal	Area External	Central External	Fully Online
2005	Bentley Campus	Semester 1	Y
2005	Bentley Campus	Semester 2	Y
2005	Bentley Campus	Study Period 1 (Summer)	Y
2005	Joondalup Campus	Semester 1	Y
2005	Joondalup Campus	Semester 2	Y
2005	HK Mgmt Assoc	Trimester 1A	Y
2005	HK Mgmt Assoc	Trimester 3A	Y
2005	Metro College Malaysia	Semester 1	Y
2005	Metro College Malaysia	Semester 2	Y
2005	Mktg Inst of S'pore	Trimester 1A	Y
2005	Mktg Inst of S'pore	Trimester 2A	Y
2005	Mktg Inst of S'pore	Trimester 3A	Y
2005	UHK SPACE Admiralty Ctr	Trimester 1A	Y
2005	UHK SPACE Admiralty Ctr	Trimester 2A	Y

Area External	refers to external course/units run by the School or Department or offered by research.
Central External	refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal	refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online	refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External