10854 (v.5) Public Relations (Techniques) 200

Area:

School of Marketing

Credits:

25.0

Contact Hours:

3.0

** The tuition pattern below provides details of the types of classes and their duration. This is to be used as a guide only. For more precise information please check your unit outline. **

Laboratory:

1 x 2 Hours Weekly

Seminar:

1 x 1 Hours Weekly

Prerequisite(s):

10855 (v.6) Public Relations (Principles) 102 or any previous version

Syllabus:

Introduces students to key public relations techniques with particular emphasis on writing. It requires an understanding of underlying PR principles and concepts gained from the co-requisite unit Public Relations (Principles) 102. PR 102 provides an understanding of the scope and role of contemporary public relations practice. This unit builds on this understanding, introducing students to the skills actually needed to work in the public relations field. Outstanding writing skills are essential for anyone interested in a career in public relations. This unit aims to lay the necessary foundations. An introduction to public relations techniques and their applications. Public relations writing, including - news releases, feature stories, newsletters, brochures and fliers, public relations advertising, speechwriting, and electronic publishing. Newsletter design and production using a commercial desk top publishing application (Microsoft Publisher).

** To ensure that the most up-to-date information about unit references, texts and outcomes appears, they will be provided in your unit outline prior to commencement. **

Field of Education:

080509 Public Relations

Funding Cluster:

02 - Accounting, Administration, Economics, Commerce

SOLT (Online) Definitions*:

Not Categorised
*Extent to which this unit or thesis utilises online information

Result Type:

Grade/Mark

Availability

Year	Location	Period	Internal	Partially Online Internal	Area External	Central External	Fully Online
2005	Bentley Campus	Semester 1	Y
2005	Bentley Campus	Semester 2	Y
2005	Bentley Campus	Study Period 1 (Summer)	Y
2005	Joondalup Campus	Semester 1	Y
2005	Joondalup Campus	Semester 2	Y
2005	Lim Kok Wing Uni Malaysia	Semester 1	Y
2005	Mktg Inst of S'pore	Trimester 2A	Y
2005	Mktg Inst of S'pore	Trimester 3A	Y
2005	UHK SPACE Admiralty Ctr	Trimester 2A	Y

Area External	refers to external course/units run by the School or Department or offered by research.
Central External	refers to external and online course/units run through the Curtin Bentley-based Distance Education Area
Partially Online Internal	refers to some (a portion of) learning provided by interacting with or downloading pre-packaged material from the Internet but with regular and ongoing participation with a face-to-face component retained. Excludes partially online internal course/units run through the Curtin Bentley-based Distance Education Area which remain Central External
Fully Online	refers to the main (larger portion of) mode of learning provided via Internet interaction (including the downloading of pre-packaged material on the Internet). Excludes online course/units run through the Curtin Bentley-based Distance Education Area which remain Central External