295016 v.3 Postgraduate Diploma in Business (Public Relations)
PGradDipBus(Curtin)
Course CRICOS Code: 042201K
Registered Duration for International Onshore Students on student visas: 1 Year
Introduction
Designed for graduates with a degree in commerce, public relations or a related discipline with relevant professional experience or those with an unrelated undergraduate degree possessing substantial experience in public relations and communication management. Students gain knowledge in the application of public relations and communication management theories and principles. It also enhances the ability of managers with responsibility for corporate communications to solve strategic organisational problems, develop policies and implement tactics.
Course Entry Requirements/Prerequisites
A bachelor degree in business, commerce, economics or other appropriate field from a recognised Australian tertiary institution, or equivalent qualification. Applicants must have appropriate academic preparation in the intended field of specialisation.
Recognition of Prior Learning
Applications for recognition of prior learning are assessed on an individual basis.
Duration and Availability
This fee-paying course is one year full-time or equivalent part-time study. Limited units may be offered in an intensive format.
Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other vital study materials.
Course Structure |
Hrs/Wk |
Credit |
|||
Majors, Streams or Other Core Components |
|||||
| 12477 | v.4 | # | Public Relations (Principles) 500 | 3.0 | 25.0 |
| 12530 | v.4 | Public Relations (Advanced Techniques) 540 | 3.0 | 25.0 | |
| 12535 | v.4 | Public Relations (Strategies) 520 | 3.0 | 25.0 | |
| 12536 | v.4 | Public Relations (Theory) 570 | 3.0 | 25.0 | |
| 5518 | v.7 | Marketing Research 562 | 3.0 | 25.0 | |
| SELECT 3 OPTIONS | 75.0 | ||||
| 200.0 | |||||
| Optional Units (No Year Level Specified) | Hrs/Wk | Credits | |||
| 5283 | v.7 | Strategic Marketing 563 | 3.0 | 25.0 | |
| 5519 | v.8 | Internet Marketing 567 | 3.0 | 25.0 | |
| 5761 | v.6 | Consumer Behaviour 561 | 3.0 | 25.0 | |
| 5762 | v.7 | Global Marketing Communications 564 | 3.0 | 25.0 | |
| 12204 | v.2 | Business Research Project (Marketing) 591 | 3.0 | 25.0 | |
| 12469 | v.2 | Professional Selling and Sales Management 569 | 3.0 | 25.0 | |
| 12471 | v.2 | Marketing of Services 570 | 3.0 | 25.0 | |
| 12473 | v.2 | Tourism Marketing 570 | 3.0 | 25.0 | |
| 12474 | v.2 | International Marketing 571 | 3.0 | 25.0 | |
| 12531 | v.2 | Law (Public Relations) 511 | 3.0 | 25.0 | |
| 12532 | v.5 | Public Relations (Critical Issues) 560 | 3.0 | 25.0 | |
| 305616 | v.1 | Advertising 511 | 3.0 | 25.0 | |
| # | Students who have completed Public Relations 102 may substitue this unit with an optional unit from the optional list. | ||||
Availability
| Year | Location | All* | Internal | Partially Online Internal^ | External | Fully Online# | |
| 2005 | Bentley Campus | Semester 1 | Y |
The information displayed above refers to study periods and locations where the course is available for first time entry. Students are normally only offered or admitted to a course once.
*The course itself may not be available either solely internally or externally but individual units may be offered in either or both of those modes. Prospective students should contact the Course Coordinator for further information.
^Course and associated units are offered in this mode permitting International Onshore student enrolment.
#Course and associated units are offered in this online only mode and DO NOT permit International Onshore student enrolment.
Curtin University of Technology
Current as of: November 2, 2004
CRICOS provider code 00301J