146904 v.3 Master of Strategic Marketing
Course CRICOS Code: 027233E
Registered Duration for International Onshore Students on student visas: 2 Years
Introduction
This course is designed to advance knowledge in marketing and for those wanting to increase strategic decision-making skills. It develops existing skills improving the ability to manage the risk and uncertainty associated with all marketing decisions.
Course Entry Requirements/Prerequisites
A bachelor degree in a business or commerce field plus one year of relevant work experience. Applicants without work experience are required to undertake an additional work experience unit. Applicants with a bachelor degree in a field other than businessor commerce may be required to undertake additional foundation units.
Specific Requirements
Candidates without sufficient background may be required to complete one or more of the following foundation units before commencing the first stage - Economics Analysis and Asian Economics 550, Electronic Commerce (Internet Functions and Facilities) 501, Information for Business Decisions 550, Organisational Behaviour 550.
Recognition of Prior Learning
Applications for recognition of prior learning are assessed on an individual basis.
Duration and Availability
This fee-paying course is of three semesters full-time or equivalent part-time study.
Additional Course Expenses
Students may be expected to purchase a number of textbooks, readers and other vital study materials.
Course Structure |
Hrs/Wk |
Credit |
|||
Majors, Streams or Other Core Components |
|||||
| 10968 | v.5 | Strategic Business Planning 650 | 6.0 | 25.0 | |
| 12477 | v.4 | # | Public Relations (Principles) 500 | 3.0 | 25.0 |
| 13316 | v.2 | Law (Marketing) 545 | 3.0 | 25.0 | |
| 5283 | v.7 | Strategic Marketing 563 | 3.0 | 25.0 | |
| 5518 | v.7 | Marketing Research 562 | 3.0 | 25.0 | |
| 5761 | v.6 | Consumer Behaviour 561 | 3.0 | 25.0 | |
| SELECT 6 OPTIONS | 150.0 | ||||
| 300.0 | |||||
| Optional Units (No Year Level Specified) | Hrs/Wk | Credits | |||
| 5298 | v.8 | Research Methodology 655 | 3.0 | 25.0 | |
| 5519 | v.8 | Internet Marketing 567 | 3.0 | 25.0 | |
| 5762 | v.7 | Global Marketing Communications 564 | 3.0 | 25.0 | |
| 12204 | v.2 | Business Research Project (Marketing) 591 | 3.0 | 25.0 | |
| 12469 | v.2 | Professional Selling and Sales Management 569 | 3.0 | 25.0 | |
| 12471 | v.2 | Marketing of Services 570 | 3.0 | 25.0 | |
| 12473 | v.2 | Tourism Marketing 570 | 3.0 | 25.0 | |
| 12474 | v.2 | International Marketing 571 | 3.0 | 25.0 | |
| 12535 | v.4 | Public Relations (Strategies) 520 | 3.0 | 25.0 | |
| 305616 | v.1 | Advertising 511 | 3.0 | 25.0 | |
| # | Students who have completed Public Relations 102 may substitue this unit with an optional unit from the optional list. | ||||
Availability
Availability Information has not been provided by the respective School or Area. Prospective/current students should contact the School or Area listed above for further information.
Curtin University of Technology
Current as of: November 2, 2004
CRICOS provider code 00301J