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4824 (v.4) Marketing 494
Area: | School of Marketing |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Lecture: | 1 x 3 Hours Weekly |
Other Requisite(s): | Admission: into Commerce Honours Program
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| An introduction to the different techniques used by marketing professionals such as the research process and research methodology and the current topics/challenges facing marketing professionals today in various areas of marketing through discussions of journal articles, working papers, and conference papers. |
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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