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3993 (v.7) Public Relations (Professional Practice) 393
Area: | School of Marketing |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Seminar: | 1 x 3 Hours Weekly |
Anti Requisite(s): | 12593 (v.4) Marketing - Professional Practice 300 or any previous version
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Prerequisite(s): | 3992 (v.7) Public Relations (Consultancy) 300 or any previous version
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12597 (v.4) Public Relations (Corporate) 360 or any previous version
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| Public Relations (Professional Practice) 393 is an internship unit. The major requirement is for students to spend a minimum of one month full-time, or part-time equivalent, working with an employer in a public relations capacity. One month is defined for the purposes of this unit as 20 working days. The work experience may be undertaken during the semester, during the break prior to the semester in which the student is enrolled in the unit or a by combination of the two. The emphasis is on gaining anappreciation of the practical application of public relations principles in modern organisations. Students will be required to prepare a detailed report on their experiences including samples of work undertaken, an analysis of the organisation and the role of public relations within it, discussion of key public relations issues encountered, recommendations to the employer on the organisation's public relations policies and practices, and an up-to-date Curriculum Vitae including reference to the completed internship. |
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 1 | Y | | | | 2004 | Bentley Campus | Semester 2 | Y | Y | | | 2004 | Joondalup Campus | Semester 1 | Y | | | | 2004 | Joondalup Campus | Semester 2 | Y | | | | 2004 | Mktg Inst of S'pore | Trimester 3A | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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