306496 (v.1) Marketing The Media 601

Area:	Department of Media and Information
Contact Hours:	3.0
Credits:	25.0
Seminar:	1 x 3 Hours Weekly
Exploration of media audiences and how this subset of the public has been reconstructed as consumers and subsequently as media marketing targets. Economic and social consequence of such categorisation and examination of how media organisations use creative or strategic advertising to overcome government legislative policies on programming and consumer protection. Current and past case studies are used to analyse the topic.
Availability Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

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