300497 (v.2) Visual Arts Marketing and Promotion 507

Area:	Department of Art
Contact Hours:	2.0
Credits:	25.0
Seminar:	1 x 2 Hours Weekly
Visual arts marketing and promotion is an introduction to marketing principles and practice as they apply in the visual arts. This unit looks at the development of the marketing concept and how it has evolved, reflecting the many changes and developmentsin marketing the visual arts today. The impact of technology, the competitive environment, issues regarding quality, the importance of customer service, relationship marketing and ethics are all discussed and analysed with a view to both current practiceand future developments.
Availability Availability Information has not been provided by the respective School or Area. Prospective students should contact the School or Area listed above for further information.

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Picture of sun setting over Henderson Court on Curtin's Bentley Campus

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