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12535 (v.3) Public Relations (Strategies) 520
Area: | School of Marketing |
Contact Hours: | 3.0 |
Credits: | 25.0 |
Seminar: | 1 x 3 Hours Weekly |
Prerequisite(s): | 12477 (v.3) Public Relations (Principles) 500 or any previous version
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| An understanding of the processes evident in public relations strategies as they apply to campaigns, programs and issues. The unit also examines case studies, communication, strategies, business plans and strategic thinking. |
Availability
| Year | Location | Period | Internal | Area External | Central External | | 2004 | Bentley Campus | Semester 2 | Y | | |
Area
External | refers to external course/units run by the School or Department, offered online or through Web CT, or offered by research. |
Central
External | refers to external course/units run through the Curtin Bentley-based Distance Education Area |
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